The Australian Wool Fashion Awards has become a major Wool Industry event. Sponsored by Australian Wool Innovation Limited (AWI) the Awards are designed to showcase the use of Merino wool by national and international fashion designers and students.

The competition’s main aim is to educate and encourage young designers in the wonderful qualities of wool.  Secondary school students through to tertiary fashion students are enticed to use the many versatile wool and wool blend fabrics to create their entries. The rewards include significant cash prizes, gifts of work experience with leading Australian fashion designers and Scholarships to study at recognised Fashion Institutes. Many entrants have gone onto careers in fashion.

The Awards are not just for the young, entrants of all ages vie for the prizes and prestige of a win in the competition that many say is the hardest to win.